Using personalization to deliver your brand’s message
Every company has a brand. Your brand is simply what your customers think about you and how they spread that brand to others through word of mouth. Maybe you think you don’t have a brand. If so, that...
View Article5 Steps to Launching an Optimized Website
There are a variety of misconceptions surrounding search engine optimization today. One big misconception that many website owners have is that once they have their site set up and they submit it to...
View ArticleA Logo Is Not a Brand
Lots of organizations come to us asking for “a new brand.” They typically mean a new name, or icon, or a new look and feel for their existing name. Lots of people think that brand begins and ends there...
View ArticleSocial Media is not a Comprehensive Marketing Plan
Go ahead and admit it. As marketers, we’ve all heard that ridiculous statement spoken at least once – for others, much too often. We have even heard it spoken by the CEO or CFO in leadership meetings....
View ArticleDirect Mail Makes an Impact on Generation Y
There’s a large, highly educated, influential segment of the population that likes to spend and is receptive to direct mail. They’re the young consumers who make up Generation Y, and if you’re not...
View ArticleGreat Cross Media Marketing Seminar
Don’t miss our seminar tomorrow on Cross Media Marketing at the BizTimes Expo. Heritage and Cultivate Communications will be presenting tomorrow May 17th at 11:00am at the BizTimes Expo at Potowatomi...
View ArticleBenefit from Integrating your Marketing Communications
Integrated Marketing Communications is a simple concept. It ensures that all forms of communications and messages are carefully linked together. Although Integrated Marketing Communications requires a...
View ArticleContent Marketing 101: How to Build Your Business with Content
Content Marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is closely related to...
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5 Reasons to Fall in Love with Print Marketing
Twitter, Facebook, and LinkedIn — do these sound familiar to you? Since the social media and digital marketing boom, these three social platforms have stolen the hearts of marketing professionals...
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Printing: Version 5.0
You’ve upgraded to the iphone5s, employed new marketing software, and purchased a pencil sharpener for your office that can also function as a television, computer, and cappuccino maker — with whip....
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New Year, New Game Plan | Embrace the Power of Print in 2014
A new year means another 12 months of endless possibilities. So go ahead — it’s time . . . Break the binding on your brand-new calendar. Allow 2014 to be the year of trying new things, boosting sales,...
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10 Ways to Boost Creativity to Help You Solve Any Problem
Whaddaya know? There are 217 ceiling tiles in this room. And look at that — the piece at the intersection of the 59th and 60th tile has a chip in it. And Jim over there in the adjacent cubicle, well,...
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5 Mind-Blowing Recent Breakthroughs in the Print Industry
I’ve said it once, and I’ll say it again: The world of print has come a long way over the years. Print is crossing into so many different industries and making the most unthinkable things a reality....
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10 Brilliant Print Marketing Ads You Can’t Help But Stare At
I don’t know about you — but print advertisements are still some of my favorite things to gawk at in the marketing world. Since TiVo came into my life, television commercials have become nonexistent,...
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Your Brain on Direct Mail
Here is your BRAIN on DIRECT MAIL — It’s a good thing! There has been a lot of chatter going around about print marketing and its effectiveness — Is print still relevant? Does it reach audiences? Is it...
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5 Senses: 5 Tools for Unforgettable Direct Mail
“Tell me and I forget, teach me and I may remember, involve me and I learn.” These wise words by Benjamin Franklin hold the key to making your next direct mail piece not only effective — but...
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Will Santa ditch the red suit this holiday for something more “trendy”?...
So, who is ready to paint the town Marsala in 2015? Pantone has announced their Color of the Year – and it’s pretty darn fabulous. This wine-red hue has already been the buzz of internet chit-chat for...
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